The official Aussie Prime Day deals are done, but there are still stragglers available – so hurry before you miss out
(Image credit: Future)
There's only a few more hours still Amazon Prime Day 2023 comes to an end and the good camera deals are a little slim on the ground. Still, there are some to be had and, if you missed out over the last two days (we sincerely hope not), you can check out some of the best remaining options below.
That said, these aren't the best prices – a lot of them are now more expensive, but we've got some that are still quite noteworthy, particularly the Canons from a third-party reseller.
The good news is you don't need to be a Prime member to shop any of the remaining deals below. Considering they're all above AU$39 anyway, your shipping will be free. But there's no harm in trying out a Prime membership if you're curious – you'll get a 30-day free trial to check it out.
Nikon Z9 (body only) |</strong> <del>AU$8,999</del> <strong>AU$7,552.25 on Amazon</strong></a> (save AU$1,446.75)</p>
<p>Already cheaper than what it was during Black Friday last year, the Z9 price is pretty tempting already despite just a 16% discount. Will it get cheaper in a week? That's anyone's guess. Still, it's a revolutionary pro sports camera that's worth considering if you need an excellent upgrade.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Z7 II (body only) |</strong> <del>AU$5,499</del> <strong>AU$3,899 on Amazon</strong></a> (save AU$1,600)</p>
<p>The price of this 45MP full-framer has dropped by AU$100 on day 2 of Prime Day 2023, making it a far better bargain. That's 29% off, if you're wondering. While this camera might feel a little lacklustre in comparison to what Canon has been making lately, it is cheaper and produces excellent results.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Z6 II (body only) |</strong> <del>AU$3,499</del> <strong>AU$2,676.65 on Amazon</strong></a><strong> </strong>(save AU$822.35)</p>
<p>It might be a minor upgrade from the original Z6, and this discount isn't as good as it was during the last two days, but this 24.5MP full-framer is a very capable all-rounder on its own accord. Admittedly competition from Sony and Canon has overshadowed the Z6 II, but if you are a Nikon fan, this is a good enthusiast- to advanced-level shooter. </p>" data-widget-type="deal" data-render-type="editorial">
It might be a minor upgrade from the original Z6, and this discount isn't as good as it was during the last two days, but this 24.5MP full-framer is a very capable all-rounder on its own accord. Admittedly competition from Sony and Canon has overshadowed the Z6 II, but if you are a Nikon fan, this is a good enthusiast- to advanced-level shooter.
Canon EOS R6 + RF 24-105mm f/4-7.1 IS STM lens |</strong> <del>AU$4,999</del> <strong>AU$3,870 on Amazon</strong></a> (save AU$1,129)</p>
<p>If you're comfortable buying from a third party, there's a decent saving on the original EOS R6 and its headline-making features. However, this camera's 20MP sensor resolution may be a bit on the low side for some users, but everything else about it is absolutely fabulous.</p>" data-widget-type="deal" data-render-type="editorial">
If you're comfortable buying from a third party, there's a decent saving on the original EOS R6 and its headline-making features. However, this camera's 20MP sensor resolution may be a bit on the low side for some users, but everything else about it is absolutely fabulous.
Canon EOS R7 (body only) |</strong> <del>AU$2,299</del> <strong>AU$1,960.10 on Amazon after cashback</strong></a> (save AU$338.90)</p>
<p>Canon's new-ish APS-C camera can outpace more advanced models like the R5 and R3 and costs a fraction! It gets the same autofocus prowess as these pro cameras. 32MP on tap, up to 30fps bursts and dual memory card slots. This camera was actually cheaper in the lead up to Prime Day, and is now more expensive, but we can hope it drops over the next couple of days. Be sure to <a href=https://www.digitalcameraworld.com/au/buying-guides/"https://www.canon.com.au/products/specials/au-travel-cash-back-2023">redeem your cashback via Canon's website</a> and save an additional AU$100 too.</p>" data-widget-type="deal" data-render-type="editorial">
Canon's new-ish APS-C camera can outpace more advanced models like the R5 and R3 and costs a fraction! It gets the same autofocus prowess as these pro cameras. 32MP on tap, up to 30fps bursts and dual memory card slots. This camera was actually cheaper in the lead up to Prime Day, and is now more expensive, but we can hope it drops over the next couple of days. Be sure to redeem your cashback via Canon's website and save an additional AU$100 too.
Nikon Z30 + Nikkor 16-50mm lens |</strong> <del>AU$1,349</del> <strong>AU$998 on Amazon</strong></a> (save AU$351)</p>
<p>As expected, Nikon's cheapest Z series camera gets a great Prime Day discount, dropping to AU$998 for the kit, a dollar less than what it was during Black Friday last year. It's a superb bargain for a vlogging camera with a brilliant 20.8MP sensor, 4K recording at up to 125 minutes per clip, a compact size... there's a lot of camera here for this price.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Z fc + 16-50mm VR lens |</strong> <del>AU$1,699</del> <strong>AU$1,249 on Amazon</strong></a> (save AU$450)</p>
<p>If you want a small travel camera with serious retro oomph, then we'd highly recommend the Nikon Z fc. It exudes old-world charm without compromising on performance. This kit is perfect for anyone getting a brand-new camera as it sets you up with a versatile focal length.</p>" data-widget-type="deal" data-render-type="editorial">
Sony ZV-1 II |</strong> <del>AU$1,499</del> <strong>AU$1,199 on Amazon</strong></a> (save AU$300)</p>
<p>There's not a lot the Mark II version of the Sony ZV-1 vlogging camera can do better or differently than the original, but it's discounted on Amazon currently by a decent 20%. That will save you AU$300 right now, with no guarantees it will get cheaper in a few days' time.</p>" data-widget-type="deal" data-render-type="editorial">
There's not a lot the Mark II version of the Sony ZV-1 vlogging camera can do better or differently than the original, but it's discounted on Amazon currently by a decent 20%. That will save you AU$300 right now, with no guarantees it will get cheaper in a few days' time.
Sony ZV-1F |</strong> <del>AU$1,049</del> <strong>AU$679 on Amazon</strong></a> (save AU$370)</p>
<p>This discount isn't quite the 35% off listed on Amazon as the current street price for this compact vlogging camera has dropped since launch. It's available for AU$799 at several retailers at full price. Still, you save AU$130 on Amazon and, at this price, the ZV-1F will take care of most of your 4K vlogging needs.</p>" data-widget-type="deal" data-render-type="editorial">
This discount isn't quite the 35% off listed on Amazon as the current street price for this compact vlogging camera has dropped since launch. It's available for AU$799 at several retailers at full price. Still, you save AU$130 on Amazon and, at this price, the ZV-1F will take care of most of your 4K vlogging needs.
Nikon D780 (body only) |</strong> <del>AU$3,499</del> <strong>AU$2,598 on Amazon</strong></a> (save AU$901)</p>
<p>It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust us when we say this is one heck of a camera. There's still a decent 26% to be had, but it's being shipped and sold by a third party.</p>" data-widget-type="deal" data-render-type="editorial">
It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust us when we say this is one heck of a camera. There's still a decent 26% to be had, but it's being shipped and sold by a third party.
Canon EOS 90D (body only)</strong> | <del>AU$1,969</del> <strong>AU$1,467.15 after cashback on Amazon</strong></a> (save AU$501.85)</p>
<p>This feature-packed Canon DSLR is selling for around AU$1,899 at competing retailers, but Amazon has slashed the price by a very generous 20%. Plus there's an additional <a href=https://www.digitalcameraworld.com/au/buying-guides/"https://www.canon.com.au/products/specials/au-travel-cash-back-2023">AU$100 in cashback to be redeemed from Canon</a> by August 9, 2023. This isn't quite the best price we've seen (with the cashback) – it was about AU$60 cheaper with a cashback offer last November.</p>" data-widget-type="deal" data-render-type="editorial">
This feature-packed Canon DSLR is selling for around AU$1,899 at competing retailers, but Amazon has slashed the price by a very generous 20%. Plus there's an additional AU$100 in cashback to be redeemed from Canon by August 9, 2023. This isn't quite the best price we've seen (with the cashback) – it was about AU$60 cheaper with a cashback offer last November.
Nikon D850 (body)</strong> | <del>AU$4,599</del> <strong>AU$3,199 on Amazon</strong></a> (save AU$1,400)</p>
<p>It might be getting a little old but this full-frame DSLR is still a stellar camera. Image quality from its 45.7MP sensor is spectacular, with a huge amount of detail. It might feel a little large in the hand for those with small mitts, but it doesn't hit uncomfortable levels at all. We just can't recommend it highly enough.</p>" data-widget-type="deal" data-render-type="editorial">
Canon EOS 200D Mark II + EF 18-55mm kit lens |</strong> <del>AU$1,159</del> <strong>AU$986.78 on Amazon</strong></a> (save AU$172.22)</p>
<p>An absolute stunner of a beginner DSLR, this camera was designed to help people start their creative journey. A guided menu is just the start, plus an intuitive interface and physical setup helps. It's also small and light for a DSLR. This really isn't a great deal in all honestly as it's possible to find it on Amazon itself for as low as AU$800, but it's a good enough camera for us to list here.</p>" data-widget-type="deal" data-render-type="editorial">
An absolute stunner of a beginner DSLR, this camera was designed to help people start their creative journey. A guided menu is just the start, plus an intuitive interface and physical setup helps. It's also small and light for a DSLR. This really isn't a great deal in all honestly as it's possible to find it on Amazon itself for as low as AU$800, but it's a good enough camera for us to list here.
Canon EOS 3000D + EF-S 18-55mm kit lens |</strong> <del>AU$685</del> <strong>AU$489 on Amazon</strong></a> (save AU$196)</p>
<p>DSLR kits don't get cheaper than this. A very generous 29% discount on Amazon sees the entry-level EOS 3000D drop to under AU$500, making it a great option for anyone learning the art of photography. There's an 18MP APS-C sensor on board that can capture video in Full HD. There's also a built-in feature guide to help you along the way.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon D7500 + AF-S DX 18-140mm f/3.5-5.6G ED VR</strong> | <del>AU$1,999</del> <strong>AU$1,399</strong></a> (save AU$600)</p>
<p>Don't dismiss this DSLR just 'cause it's old, although it has been cheaper than this before. Sure, its specs don't match up with the current crop of cameras but we still love it here at DCW. Snap it up with a zoom lens for just AU$1,399.</p>
<p>Want just the camera body? The <a href=https://www.digitalcameraworld.com/au/buying-guides/"https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com.au%2Fdp%2FB076649XR3%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22%22>D7500 is down to AU$1,249</strong></a> on Amazon.</p>" data-widget-type="deal" data-render-type="editorial">
Panasonic Lumix G85 + 12-60mm f/3.5-5.6 lens |</strong> <del>AU$1,449</del> <strong>AU$899 on Amazon</strong></a> (save AU$550)</p>
<p>This camera might be getting long in the tooth, but it's also what makes it an affordable MFT option for someone just starting out in content creation. Its 16MP sensor can shoot 4K/30p videos and there's a 4K Photo mode too. The camera body has some weather sealing, making it dust and moisture resistant, while the lens is fully weather-sealed. Not bad for just AU$899.</p>" data-widget-type="deal" data-render-type="editorial">
Insta360 One RS 4K Edition</strong> | <del>AU$432</del> <strong>AU$403.20</strong></a> (save AU$28.20)</p>
<p>4K/60p video, 48MP stills, plus there's AI editing and so much more going for this GoPro competitor. At this price, it's much cheaper than the last couple of GoPros. So if you're after a really capable action camera, check this one out. Its list price has dropped dramatically since the launch of the newer Insta360 cameras, making this meagre 7% discount a good one as it's better than last year's Prime Day price.</p>" data-widget-type="deal" data-render-type="editorial">
Panasonic Lumix TZ95 |</strong> <del>AU$799</del> <strong>AU$629.10 on Amazon</strong></a> (save AU$169.90)</p>
<p>Capable of shooting in 4K – stills and video if you were wondering, and selfies too – this compact travel camera will get you closer to the action thanks to its 30x optical zoom. There's also five-axis image stabilisation on board to help keep camera shake to a minimum while shooting, particularly handy when filming fully zoomed out. At 21% off, that's not a bad bargain for a camera that'll fit into a coat pocket.</p>" data-widget-type="deal" data-render-type="editorial">
Capable of shooting in 4K – stills and video if you were wondering, and selfies too – this compact travel camera will get you closer to the action thanks to its 30x optical zoom. There's also five-axis image stabilisation on board to help keep camera shake to a minimum while shooting, particularly handy when filming fully zoomed out. At 21% off, that's not a bad bargain for a camera that'll fit into a coat pocket.
Panasonic Lumix FZ300 |</strong> <del>AU$999</del> <strong>AU$739 on Amazon</strong></a> (save AU$260)</p>
<p>With DSLR-like styling, this bridge camera doesn't have the long reach of other similar cameras, but a 24x optical zoom is still pretty darn good to get you close to the action. What you do get is some amount of image stabilisation built in for smoother captures. If this is the kind of camera you want, it's currently 26% off, but we'd recommend holding off at it's been AU$637 during last year's Black Friday sale and we think it could be matched come Prime Day.</p>" data-widget-type="deal" data-render-type="editorial">
With DSLR-like styling, this bridge camera doesn't have the long reach of other similar cameras, but a 24x optical zoom is still pretty darn good to get you close to the action. What you do get is some amount of image stabilisation built in for smoother captures. If this is the kind of camera you want, it's currently 26% off, but we'd recommend holding off at it's been AU$637 during last year's Black Friday sale and we think it could be matched come Prime Day.
Nikon Coolpix P950 |</strong> <del>AU$1,399</del> <strong>AU$1,234 on Amazon</strong></a> (save AU$165)</p>
<p>A 2000mm equivalent zoom lens – that's 83x zoom if you want a simpler notation – makes this Nikon bridge camera one of a kind. While its image quality won't be something you'd want to enlarge and frame because of its 1/2.3-inch sensor (it is small), it will get you really, really close to your subject if you can't get to it. This camera had a AU$400 discount on day one of Prime Day, so this is a little hard to recommend, but we'll leave this here in case you'd like to consider it at this price.</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Mini 40 |</strong> <del>AU$179</del> <strong>AU$119 on Amazon</strong></a> (save AU$52)</p>
<p>Some of Fujifilm's instant cameras look like they're a toy, but then there are others, like this Mini 40, that has a more... well, mature look. With a built-in flash and selfie mirror, automatic exposures and a nice design, this Instax offers a bit more for your money. This offer is only until 200 units are claimed exclusively by Prime members, so you'd better hurry!</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Mini 12 | </strong><del><strong>AU$119.95</strong></del><strong> AU$87.20 on Amazon</strong></a> (save AU$31.80)</p>
<p>The latest Mini instant camera in Fujifilm's popular series is arguably its best yet. With better power and lens control, a smaller and slender design, yet simple and easy to use still, the Instax Mini 12 is a great buy, even as a gift for a click-happy youngster (at heart) at 27% off. This is the lowest price we've seen so far.</p>" data-widget-type="deal" data-render-type="editorial">
The latest Mini instant camera in Fujifilm's popular series is arguably its best yet. With better power and lens control, a smaller and slender design, yet simple and easy to use still, the Instax Mini 12 is a great buy, even as a gift for a click-happy youngster (at heart) at 27% off. This is the lowest price we've seen so far.
Polaroid Now i-Type |</strong> <del>AU$229.95</del> <strong>AU$165 on Amazon</strong></a> (save AU$64.95)</p>
<p>If you truly want to relive the nostalgia of a polariod – aka an instant print – you're going to want a Polaroid camera. And there's a decent 28% discount on the <a href=https://www.digitalcameraworld.com/au/buying-guides/"https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com.au%2FPolaroid-Now-i-Type-Camera-Blue%2Fdp%2FB085PN28CH%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22%22>Red version of the Polaroid Now, though it was AU$16 lower earlier today. Compatible with 600-type film, you'll get 3.1 x 3.1 inch square prints. An optical viewfinder, built-in flash, self-timer and double exposure functionality rounds up its feature list. Other colourways are also discounted, but just not as much as this.</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Mini LiPlay (Black) |</strong> <del>AU$239</del> <strong>from AU$195 on Amazon</strong></a> (save AU$44)</p>
<p>A bit more 'mature' looking than the Instax Mini 12, this hybrid instant camera will not only work as one, but will also print out any existing snaps you might have on your phone. It's a printer and camera in one small package! Note that only the black colourway is discounted to this price.</p>" data-widget-type="deal" data-render-type="editorial">
Nikkor Z 85mm f/1.8 S |</strong> <del>AU$1,399</del> <strong>AU$1,035 on Amazon</strong></a> (save AU$364)</p>
<p>Nikon Z-series camera users looking for a lens that offers excellent performance might want to take a look at this prime lens during Prime Day. It was discounted by 26% in the lead up to the big sale, was cheaper during the sale and now has gone back to being 26% off. Please note that this is a third-party offer, being shipped and sold by a Oz Digital. While it's not Prime eligible, there is free shipping for all shoppers.</p>" data-widget-type="deal" data-render-type="editorial">
Nikon Z-series camera users looking for a lens that offers excellent performance might want to take a look at this prime lens during Prime Day. It was discounted by 26% in the lead up to the big sale, was cheaper during the sale and now has gone back to being 26% off. Please note that this is a third-party offer, being shipped and sold by a Oz Digital. While it's not Prime eligible, there is free shipping for all shoppers.
Nikkor Z 70-200mm f/2.8 VR S |</strong> <del>AU$4,249</del> <strong>AU$2,999</strong></a> (save AU$1,200)</p>
<p>A 70-200mm is a staple lens in most kits because it's such a versatile focal range. And with an f/2.8 aperture, you can even use it for portraiture. Admittedly the Nikkor zoom is quite expensive, but a third-party retailer on Amazon has shaved AU$900 off the street price (the list price is a lot higher). It was AU$2,999 last Prime Day too.</p>" data-widget-type="deal" data-render-type="editorial">
Nikkor Z 24-200mm f/4-6.3 VR S |</strong> <del>AU$1,599</del> <strong>AU$1,199 on Amazon</strong></a> (save AU$400)</p>
<p>It's typically cheaper to buy this lens as part of a camera kit, but if you didn't get one with your Z-series shooter, then here's your chance to save a couple of hundred dollars on this versatile lens. It's got quite the focal length range, so it's a handy zoom to have in your kit bag at all times.</p>" data-widget-type="deal" data-render-type="editorial">
Nikkor Z 40mm f/2 |</strong> <del>AU$479</del> <strong>AU$299 on Amazon</strong></a> (save AU$180)</p>
<p>A brilliant discount on a brilliant prime lens for Nikon's Z-series bodies. It's small, sharp and performs really well. Better still, it's already affordable even at full price, but a AU$180 discount drops it down to a really tempting offer for what is one of our top everyday prime lenses for Nikon mirrorless users.</p>" data-widget-type="deal" data-render-type="editorial">
SanDisk Extreme Pro 128GB SD card |</strong> <del>AU$79</del> <strong>AU$45.51 on Amazon</strong></a> (save AU$33.49)</p>
<p>There was a much bigger discount on this card, particularly the 512GB version, but you can still save a pretty penny now on the 128GB. With speeds of up to 200MB/s, it can handle some 4K recording, but if it's just stills you're after, this can handle fast continuous shooting and then some.</p>
<p><strong>More options: </strong><a href=https://www.digitalcameraworld.com/au/buying-guides/"https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com.au%2FSanDisk-128GB-Extreme-UHS-I-Memory%2Fdp%2FB09X7DZM1V%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22%22>512GB: </strong>AU$132.51</a> (50% off) | <a href=https://www.digitalcameraworld.com/au/buying-guides/"https://target.georiot.com/Proxy.ashx?tsid=8430&GR_URL=https%3A%2F%2Famazon.com.au%2FSanDisk-128GB-Extreme-UHS-I-Memory%2Fdp%2FB09X7CFXSX%3Ftag%3Dhawk-future-22%26ascsubtag%3Dhawk-custom-tracking-22%22>256GB: AU$66</a> (58% off)</p>" data-widget-type="deal" data-render-type="editorial">
There was a much bigger discount on this card, particularly the 512GB version, but you can still save a pretty penny now on the 128GB. With speeds of up to 200MB/s, it can handle some 4K recording, but if it's just stills you're after, this can handle fast continuous shooting and then some.
Fujifilm Instax Mini Link 2 |</strong> <del>AU$179</del> <strong>AU$152.15 on Amazon</strong></a> (save AU$26.85)</p>
<p>Don't want an instant camera but still keen on instant prints? Then get yourself this little portable printer that will get you similar prints from images you have on your phone or on social media. It uses the same Instax Mini film sheets as the Mini cameras, and connects to your phone via a companion app. There's a fun AR mode that lets you add embellishments to your images too.</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Share SP-3 (White) |</strong> <del>AU$219</del> <strong>AU$99 on Amazon</strong></a> (save AU$120)</p>
<p>While the Instax Mini Link 2 uses the credit-card sized film that the Instax Mini series of cameras spew out, this classy-looking printer accepts only the Instax Square range. You'll need to the Share app on your phone to use this, but you can even transfer images from an X-series camera via Wi-Fi, then print out with just a tap of a button. This printer was down to AU$125 for Black Friday, making this the best price yet on Amazon.</p>" data-widget-type="deal" data-render-type="editorial">
Lowepro Photo Active BP 300AW backpack |</strong> <del>AU$499</del> <strong>AU$160.38 on Amazon</strong></a> (save AU$338.62)</p>
<p>A massive 72% discount yesterday had made this the best Prime Day deal for photographers, but the price has been bumped up. It's still going cheap though at 68% off. This backpack is a lot more versatile than some other Lowepros discounted at present, with easy access via the sides and a shelf system that can divide the space inside the main section into three tiers. It fits a 15-inch laptop as well and promises to be handy in any kind of weather.</p>" data-widget-type="deal" data-render-type="editorial">
A massive 72% discount yesterday had made this the best Prime Day deal for photographers, but the price has been bumped up. It's still going cheap though at 68% off. This backpack is a lot more versatile than some other Lowepros discounted at present, with easy access via the sides and a shelf system that can divide the space inside the main section into three tiers. It fits a 15-inch laptop as well and promises to be handy in any kind of weather.
Lowepro Tahoe BP 150 backpack |</strong> <del>AU$184</del> <strong>AU$77 on Amazon</strong></a> (save AU$107)</p>
<p>Need a good, strong bag to fit your gear into? Perhaps the Lowepro Tahoe will fit with the bill. The bag fits a body and a couple of lenses with ease, and might be able to handle a tiny bit of drizzle. This isn't the lowest price we've seen on the bag, which was AU$45 a year ago for Prime Day 2022. So while disappointing, this is still not too bad a price for a decent camera backpack.</p>" data-widget-type="deal" data-render-type="editorial">
Need a good, strong bag to fit your gear into? Perhaps the Lowepro Tahoe will fit with the bill. The bag fits a body and a couple of lenses with ease, and might be able to handle a tiny bit of drizzle. This isn't the lowest price we've seen on the bag, which was AU$45 a year ago for Prime Day 2022. So while disappointing, this is still not too bad a price for a decent camera backpack.
LowePro Flipside Trek BP 350 AW backpack |</strong> <del>AU$269</del> <strong>AU$159.20</strong></a> (save AU$109.80)</p>
<p>Got a lot of gear you need to carry around? The Flipside series has been designed to let you stow not only your cameras and lenses, but also pack a few personal belongings in the same backpack. And with 41% off the asking price, it's an absolute steal!</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Mini film (white; 60 pack) |</strong> <del>AU$69.95</del> <strong>AU$56.38 on Amazon</strong></a> (save AU$13.27)</p>
<p>Already own an Instax Mini camera and need a refill of film? There's a small discount on a pack of 60 sheets with the white border. This pack has been as cheap as AU$41.60 back in June 2022, although we doubt it will be that cheap for a long time yet. So if this price suits, we'd recommend picking it up now, although we're still optimistic it will get cheaper over the duration of the sale.</p>" data-widget-type="deal" data-render-type="editorial">
Fujifilm Instax Square film (white; 40 pack) |</strong> <del>AU$ 64.95</del> <strong>AU$46.40 on Amazon</strong></a> (save AU$18.55)</p>
<p>Fujifilm also has the Square (SQ) series of instant cameras that takes a different film. And if you happen to have one of those, there's 29% off a pack of 40 sheets with a white border. If you're willing to wait, there's a chance this might drop to around the AU$43 mark as it's done so often in the last year or so. But this is still a decent price.</p>" data-widget-type="deal" data-render-type="editorial">
Amazon Prime Day 2023 date and time
As we've just mentioned, the official Australian Prime Day 2023 dates are July 11-12, with the sale finally ending at 5pm AEST on July 13 as the global store part of the retail site will carry on offering discounts on select items shipping in from Amazon US, Amazon UK, Amazon Germany and Amazon Japan.
Yes, we get a lot of international products here in Australia, so you will want to keep an eye on the Prime Day landing page on Amazon for all deals for a full 65 hours.
These July dates are exactly what we predicted and Amazon hasn't disappointed.
How to make the most of Amazon Prime Day
Despite the name, most of the deals offered during Amazon Prime Day are open to everyone, but if you really want to make the most of it and maximise your savings, it's best to be a Prime member. There are several offers that are only available to subscribers, so signing up means you won't miss out on the really juicy bargains.
However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. Instead, why not sign up for a 30-day free trial closer to the sale in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over.
If you do sign up now, you'll also be able to take advantage of the other free perks that come with a Prime subscription, namely full access to Prime Video, Prime Reading (a 'lite' version of Kindle Unlimited) and Prime Gaming (another version of Twitch). Plus, of course, the free-and-fast shipping promise is there for all eligible products. Note that from May 24, any new Prime membership will cost you AU$9.99 a month (up from AU$6.99) or AU$79 per year ( up from AU$59).
Do cameras go on sale for Prime Day?
If you're after a bargain on a camera body, lens or other photography accessories, you can save a packet by shopping on Amazon during Prime Day.
It should be noted that not all camera brands are available on Amazon, with Sony being the main omission. If you aren't too fussed about Sony cameras and lenses, then Amazon is a treasure trove.
Canon, Nikon, Olympus/OM System and Fujifilm are the usual suspects that get some serious price drops for Prime Day. Panasonic cameras also get discounted, but typically that's been on the micro four thirds models and not the S-series full-frame cameras.
There are plenty of instant cameras that get discounted for Prime Day too, particularly the Fujifilm Instax range, but you'll also find some Polaroids there too, alongside some international models shipping in from Amazon US and UK. If you do choose an international model, make sure you're able to buy the compatible film refills locally.
Action cameras from Insta360 and DJI also do get discounted, with Amazon being one of the rare retailers in Australia to actually stock the former brand. Keep an eye out for DJI drones to drop prices too.
If you're after a model or brand that isn't available or discounted on Amazon, chances are eBay might have a competing sale and you could save a pretty penny there. So be sure to shop around if you're after the best camera deals.
When can you get the best deals on cameras?
The best time to buy a new camera or lens would be during massive sales such as Prime Day or Black Friday. The discounts are definitely a lot better during these times.
While Prime Day only gets you offers on products sold on Amazon, Black Friday is when pretty much every specialist camera retailer will offer discounts and the competition to offer the best prices will be high.
That said, Amazon typically has the best prices on the cameras and lenses it stocks, even outside of sales events. So do keep an eye on prices on the retail giant's site.
How to find the best camera deals during Prime Day
If you're shopping for a new kit – whether it's your first camera, a gift for someone or an upgrade – it helps to keep a few things in mind when shopping during Prime Day.
1. Try and sign up for a free Amazon Prime subscription
This should give you full access to the sale, including Prime-exclusive offers. You can cancel at any time.
2. Figure out what you want to buy beforehand
Shopping any major sale can be overwhelming. So knowing exactly what you're after can save you both time and money. Take the time to do some research on price histories of the items you would like to buy. While camera prices don't necessarily fluctuate too much, it's still good to know whether a deal is worth your hard-earned money – after all, we don't upgrade our cameras as often as we do our phones, so the investment is best made with some thought.
3. Be flexible on what you want Sometimes the specific model you want may not be discounted, but if you aren't faithful to a specific brand, you might get a better offer on a camera from a different brand – one with similar specs. This is easier with APS-C models more than full frames, but if you're open to the idea of a different model, it might make bargain hunting a little more economical. We also admit that this is easier for people looking for their first camera and not already tied down with a specific system. You could also look into third-party lenses for your camera bodies instead of opting for the one made by the brand.
4. Create a wish list
Once you've narrowed down what you're after, you can save them in a wish list on Amazon. This will also show you price fluctuations (if any) in the lead up to the sale and makes it really super quick and easy to then move the item to your shopping cart directly from there.
5. Check back through the event
We've noticed in the past that Amazon's prices change through the duration of the sale. Sometimes a piece of camera gear will be cheaper on day two of the sale. So while it might be worthwhile picking something up as soon as the offer has gone live on the shopping site (particularly if stock is limited), it could pay to wait too. If stock hasn't run out, then you could save yourself a few more dollars.
6. Stick with us
Not to toot our own horn, but if you're willing to get some help, we'll be on hand to scour Amazon Australia for the best deals on photography gear. We won't list them all, but we will hand-pick what might be the best options across the different categories of gear. This could make it quick and easy for you to find a specific deal rather than spend hours going through the shopping site to find a particular option.
In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve.
With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday.
She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!
